consumer behavior

In today’s world, celebrities have become more than just faces on screens – they’ve become influential trendsetters shaping our choices, especially in the realm of lifestyle brands. This article highlights…

Entertainment is more than just a way to pass the time; it’s a powerful force that shapes the way we see the world. From the clothes we wear to the…

Celebrities and the products they endorse — a pairing as old as Hollywood itself. But, have you ever wondered how much influence they have on what we, as consumers, choose…